Last updated: July 2026

Parde Hotel Bath (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, make a reservation, stay with us, or otherwise interact with our business.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection laws.

How GDPR protects you

Data protection legislation gives you greater control over your personal information. This includes the right to:

• Know what personal information we collect.
• Request access to the information we hold about you.
• Ask us to correct inaccurate information.
• Request deletion of your personal information where appropriate.
• Restrict or object to certain types of processing.
• Withdraw your consent at any time where processing relies on consent.
• Request a copy of your data in a portable format where applicable.

We will only process your personal data where we have a lawful basis to do so. These lawful bases include:

• Your consent.
• The performance of a contract with you.
• Compliance with a legal obligation.
• Our legitimate business interests, provided these do not override your rights and freedoms.

The information we collect

The information we collect depends on how you interact with us.

Personal information

When you make an enquiry or reservation, subscribe to our marketing communications or contact us, we may collect:

• Full name
• Email address
• Telephone number
• Postal address
• Booking details
• Payment information
• Special requests
• Company details where relevant

Website usage information

When you visit our website, we may automatically collect technical information including:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages viewed
• Date and time of your visit
• Time spent on pages
• Referring website

This information helps us improve our website and understand how visitors use it.

Cookies and tracking technologies

We use cookies and similar technologies to operate our website, improve performance and personalise your experience.

Where you have provided consent, we may securely share encrypted (hashed) information such as your email address with trusted advertising partners, including Google, to measure advertising performance using Google Enhanced Conversions.

This process helps us understand whether advertising campaigns result in bookings without directly identifying individual users.

We only use advertising and marketing cookies where you have given your consent.

Cookies we use

Our website may use:

• Essential cookies to ensure the website functions correctly.
• Preference cookies to remember your settings.
• Analytics cookies to understand website usage.
• Marketing cookies to measure advertising effectiveness and deliver relevant advertising.

You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie banner.

How we use the information we collect

We use your personal information to:

• Process reservations and payments.
• Manage your stay.
• Respond to enquiries.
• Provide customer support.
• Send booking confirmations and service updates.
• Improve our website and services.
• Understand customer preferences.
• Prevent fraud and protect our business.
• Meet legal and regulatory obligations.
• Send marketing communications where you have opted in.

We may also use anonymised or aggregated information for reporting and business analysis.

Marketing

If you choose to receive marketing communications, we may send you emails containing hotel news, special offers, promotions and updates.

We may also display relevant advertisements through platforms such as Google and social media using remarketing technologies.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email or by contacting us directly.

Withdrawing your marketing consent will not affect communications relating to existing reservations or services you have requested.

What is a cookie?

A cookie is a small text file stored on your device when you visit a website. Cookies help websites recognise your browser, remember your preferences and improve your browsing experience.

Some cookies are essential for website functionality, while others help us analyse traffic or deliver relevant advertising.

Most web browsers allow you to control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Third-party cookies

We use trusted third-party providers to help us operate and improve our website.

These may include:

• Google Analytics, which provides anonymous website usage statistics.
• Google Ads, including Enhanced Conversions and remarketing features where consent has been provided.
• Booking engine providers that process online reservations.
• Payment processors that securely handle card transactions.

Each provider processes personal information in accordance with its own privacy policy.

Accessing and amending your data

You have the right to request access to the personal information we hold about you.

You may also request that we:

• Correct inaccurate information.
• Update incomplete information.
• Delete personal information where appropriate.
• Restrict certain processing activities.
• Provide your information in a portable format where applicable.

We will respond to valid requests within the timescales required by UK data protection law.

If we require your personal information to fulfil a contractual obligation, withdrawing consent for that processing may affect our ability to provide our services.

Retention of information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal and regulatory requirements, resolve disputes and protect our legal rights.

Retention periods vary depending on the type of information and applicable legal obligations.

Links to other websites

Our website may contain links to third-party websites.

We are not responsible for the content, privacy practices or security of external websites. We encourage you to read the privacy policies of any third-party websites you visit.

Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in legislation, our services or our business practices.

The latest version will always be published on our website together with the date it was last updated.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us here.

If you are not satisfied with how we handle your personal information, you also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO).